The Small Business Owner & Customers

Can Your Customers Become Your Sales Team?

This is something that many businesses, again, overlook. Your customers can actually be your best sales force.

Outside of such things as word-of-mouth advertising, you can actually create an incentive for your customers to promote your business directly to others who need your products or services.

This could be in the form of a finder’s fee or a discount on your particular goods or services. This makes it a win-win situation for both you and your customer and has two effects. First, your customer will be more loyal to you and come back to you to buy your goods or services to employ that discount. Secondly, they will be very vocal in recommending you where possible to new potential clients and customers.

Now, if you have hundreds of customers or clients that can create a massive flood of new business. So think about how you can create that new relationship with your customers and how that will help grow your business.