With 200 million users that are actively listening, engaging, and responding in 140 clicks; twitter is a top social media forum for connecting customers with your brand, product, or service.
Here are some current tools that have changed how to utilize twitter to your advantage.
Tweetdeck systematically changes how you see and use twitter on a daily basis. With customizable settings and tools which allow notification sounds for mentions & direct messages; and columns which you can personalize to include trending topics, or key words that would be of interest to your business. For example if you are a realtor, you could create a column to have users show up that are tweeting about ‘selling my house’ which would allow you to be able to reach out to a new client that you may have not found otherwise. You can easily find out where the user is located, reply to them, or send them a private direct message. Tweetdeck offers the user the ability to connect with people in real time. There also are many quick perks such as url shortening while creating a tweet to direct people to your landing page. Tweetdeck allows you to participate in the conversation as it’s happening to get a better understanding of your potential customer or client. The latest version is available at www.tweetdeck.com
Another game changer for you is hootsuite. The updated version is availble at www.hootsuite.com where you can sign up and link your twitter account in no time flat. You have the ability to schedule tweets here; creating a draft and picking the day/time you would like your tweet to go out. Thus saving you precious time and giving you an option of social media management made easy. Hootsuite is one of the ways people are connecting to their customers and potential customers around the nation and the world while they lay in their bed recooping for the next day.
This brings us to tweetadder. Tweetadder has truly changed the way people use their twitter account. It is user-friendly, has online tutorials, and is a true ‘set it and forget it’ software. With tweetadder you automate your account; giving you the advantage to have your business out there in real time, anytime. You have a new era of automation here; tweets posted every 20 minutes is an option (you choose the time allotment). This software allows the user to auto-follow with a to-follow list or tweet search which even includes a location and mile radius search. A follow back option, unfollow, re-tweet and thank you messages are also some of the automated options and benefits to the business owner. 3rd party tools maximize twitter and social media for your business’ automated tweets and follows. Although not free, this software is coveted by twitter users and is available at www.tweetadder.com for a one time fee.
If you need a twitter account, visit www.twitter.com to sign up.
These sources are changing the way small business owners are driving volume to their products. You will reach people while they are at lunch, on the subway, or walking in the park; where print ads and tv marketing are not readily available. Yet your small business is available on their smart phones at all times. Social media is changing the way you do business. Using these to your advantage gives you the ability to actively listen, engage and respond in conversations putting your landing page directly in front of your new customer or client.
Follow me on Twitter for more insight in 140 clicks! www.twitter.com/jdorsettkoch
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